PLUS asked us to re-imagine the fresh food photography. The goals was to capture the products as fresh as possible. Next to that we wanted to create a serene scene to give the offerings room. The subtile dept of field in the photography marks the extra freshness. The products are presented on specific undergrounds that give the product a more fresh look and feel. The photography is used in the weekly folder.
Client: PLUS Supermarkten
Account: Giesbers Retail
Art direction: Sander Oord
Concept photography: Sander Oord